Hi, I'm Henry Li
Product Designer
&
Product Strategist
I design digital experiences that make complex systems feel simple, human, and intuitive. I believe the best products are the ones that just work.
I've helped these companies
build impactful projects
Selected Works
AI Underwriting Workbench
Reduced underwriting submission cycle time by ~40%. Redesigned a national insurance carrier's underwriting workflow with AI-assisted intake, routing logic, and visibility layers.
B2B Lumber Trading Platform
Handling $300M+ in transactions each year while optimizing negotiation and order flows — boosting throughput and reducing friction across the buyer/seller marketplace.
TWOS Social Matching
Helped people move through lonely moments, facilitating 10,000+ minutes of meaningful conversation between strangers.
GenMatrix AI Content Engine
From failed launches to 100k+ views — building an AI-driven content engine that compounds reach across accounts and platforms.
Color Explorer — Figma Plugin
Reduced color exploration time from 20 minutes to under 2 minutes (~90% faster) by moving decision-making from cognitive load to 'seeing first'.
My Approach
User-Centered, but Value First
I care about users — their motivations, pains, and context. But products only win when user value and business value align.
So I focus on: What problem are we solving, and why does it matter?
Then I design toward the intersection — clear outcomes, measurable impact, and solutions people actually use (and businesses can sustain).
Sell it First — Then Build
Every product and team is different — so the process stays flexible. The principles don’t: understand deeply, prototype fast, test early, iterate intentionally, keep it simple.
Whenever possible, I sell the idea first — with prototypes, landing pages, pilots, or early commitments. If people won’t sign up, click, or pay, we learn early and reduce risk before investing big.
But, Who am I, really?
Beyond design and strategy, I see myself as a builder and a lifelong learner — always curious about the world. Traveling and new experiences constantly remind me how much there is still to discover. I believe great design comes from life itself. When you truly love living — and care about this planet — you create work that carries warmth, meaning, and genuine human connection.
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